#workthebrandgoals

#workthebrandgoals

We're excited to share a fast-paced, condensed version of some of the results of our 2017 PR, social and marketing communications efforts, created in collaboration with our clients and top shelf resources. And now on to 2018!

Social Media DIY

Social Media DIY

So you’ve created profiles on Facebook, Twitter and Instagram. Now what?

Sum Of Its Parts

Sum Of Its Parts

A museum exhibit to inspire our best work.

Above: Detail of hand made Irish wedding dress, crocheted in 1870. Artist unknown.

In the #HPMKT Groove

In the #HPMKT Groove

Why we love High Point Market.

Above: Photo of Leslie Newby with interior designer and blogger Kimberly Ward.

In With The New

In With The New

In 2015, the company I founded as Brand Communications, Inc. celebrated its 10th year in business.

What a long, strange and terrific trip it's been. There have been interesting clients, great products and services to promote, and lots of disruption along the way. Could business practices and the media landscape have changed more dramatically in this period?

I'm proud to say that we worked to remain nimble and learned to adapt along the way. We're still learning, in fact, and that's terrific, too.

Disruption or no, our mission is to help clients thrive. That's really at the heart of what we do. The rest is about maximizing what we can use from our marketing communications toolkit. 

Today, I'm especially proud to launch our new website and WorkTheBrand identity. (In case this is news to you, our clients are responsible for the rechristening, having co-opted what was once the agency's tagline. The name stuck, as they say.)

Here's to another New Year of growing and thriving. Let us know how we may help.

 

 

To Valley Ho We Go

To Valley Ho We Go

This month, the annual Contemporary Design Group (CDG) Conference was held at the retro-chic Valley Ho resort in Scottsdale, Arizona.

Client Helen Brier of Toray Ultrasuede finds the yearly event is the best place to mix and mingle with retail partners like Boston-based Circle Furniture as well as her manufacturing customers such as Dallas-based American Leather.

While the diverse group gathers in the spirit of building business relationships and sharing best practices, there are always bits of fun thrown in. A new tradition - the business equivalent of speed dating - is a fast paced way to ensure that everyone attending gets face time and a chance to share what's new.

For Ultrasuede, that included our just christened retail sales training video, which we created in collaboration with Paper Bridge Productions of Greensboro, NC. It's an 8-minute primer on the luxurious, suede-like fabric. We designed the video to help retail sales associates explain to furniture shoppers why Ultrasuede is an ideal cover choice for upholstered furniture - and how it will additionally help them increase their ticket sales and profits.

Naturally, we threw in a few bits of fun, too.

 

 

Working Their Brand

Working Their Brand

The award for most earned media placements for a manufacturer/exhibitor client goes to Los Angeles-based Nathan Anthony Furniture.

Thanks to co-founders Tina Nicole and Khai Mai, we helped Nathan Anthony get publicity in over 25 "free" features in the trade press, blogs, trend presentations and broadcast media before, during and immediately following the October 2015 High Point Market. (The world's largest home furnishings trade show.)

Successful PR is the result of planning and preparation, dictated by editorial deadlines and content requirements.

Tina and Khai stuck to the timeline and delivered images, and then more images, of their signature - and colorful- upholstery items - properly formatted, of course.

Cheers to a team best!

High Point Market Fall 2016

High Point Market Fall 2016

October always means high times for client High Point Market (organizer of the world's largest home furnishings trade show), as well as for our exhibitor clients, including Nathan Anthony Furniture, Bolier & Co. and Decca Home.

In a fun, synergistic twist, the Market's long-running Style Spotter program helps the home furnishings brands gain exposure for their best product introductions of the season.

We were especially impressed with interior designer and blogger Arianne Bellizaire of Inspired to Style, who was a powerhouse when it came to covering the show (measuring over 11 million square feet). And Courtney Lake of Courtney Out Loud is not only a talented designer, he's ready for his 15 minutes as a stand-up comedian.

I can't remember when we've all laughed, or worked, so hard.