Anyone remotely involved in preparations for the biannual High Point Market, the world’s largest home furnishings trade show, is sure to have the next eight to ten weeks blocked off on their calendar.
And that’s only part of what we call the High Point Market “cycle.”
For marketing and PR professionals like us, who specialize in the home furnishings industry, our work pace began picking up over four weeks ago. (Although planning for spring started at the end of the fall Market, in October.)
It’s always a mad dash to define the season’s stories, outline PR opportunities, produce written content, create press kits, fire up social media channels with the #HPMKT hashtag, update media lists and schedule outreach to editors, bloggers, Style Spotters and journalists.
By the time we arrive at the show - this year’s spring High Point Market officially opens on April 16th - we, along with our clients, are fairly exhausted from the pressure to produce under an avalanche of deadlines.
But then, before we know it, we’re at Market along with maybe 80,000 of our industry colleagues and friends. The energy and excitement on the street, shuttle buses and in showrooms is always palpable, and we quickly forget the late nights and lost sleep from the preceding weeks.
It happens every time. And we can’t wait. See you in High Point.