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To Valley Ho We Go

To Valley Ho We Go

This month, the annual Contemporary Design Group (CDG) Conference was held at the retro-chic Valley Ho resort in Scottsdale, Arizona.

Client Helen Brier of Toray Ultrasuede finds the yearly event is the best place to mix and mingle with retail partners like Boston-based Circle Furniture as well as her manufacturing customers such as Dallas-based American Leather.

While the diverse group gathers in the spirit of building business relationships and sharing best practices, there are always bits of fun thrown in. A new tradition - the business equivalent of speed dating - is a fast paced way to ensure that everyone attending gets face time and a chance to share what's new.

For Ultrasuede, that included our just christened retail sales training video, which we created in collaboration with Paper Bridge Productions of Greensboro, NC. It's an 8-minute primer on the luxurious, suede-like fabric. We designed the video to help retail sales associates explain to furniture shoppers why Ultrasuede is an ideal cover choice for upholstered furniture - and how it will additionally help them increase their ticket sales and profits.

Naturally, we threw in a few bits of fun, too.

 

 

Working Their Brand

Working Their Brand

The award for most earned media placements for a manufacturer/exhibitor client goes to Los Angeles-based Nathan Anthony Furniture.

Thanks to co-founders Tina Nicole and Khai Mai, we helped Nathan Anthony get publicity in over 25 "free" features in the trade press, blogs, trend presentations and broadcast media before, during and immediately following the October 2015 High Point Market. (The world's largest home furnishings trade show.)

Successful PR is the result of planning and preparation, dictated by editorial deadlines and content requirements.

Tina and Khai stuck to the timeline and delivered images, and then more images, of their signature - and colorful- upholstery items - properly formatted, of course.

Cheers to a team best!