Viewing entries tagged
home furnishings marketing

In With The New

In With The New

In 2015, the company I founded as Brand Communications, Inc. celebrated its 10th year in business.

What a long, strange and terrific trip it's been. There have been interesting clients, great products and services to promote, and lots of disruption along the way. Could business practices and the media landscape have changed more dramatically in this period?

I'm proud to say that we worked to remain nimble and learned to adapt along the way. We're still learning, in fact, and that's terrific, too.

Disruption or no, our mission is to help clients thrive. That's really at the heart of what we do. The rest is about maximizing what we can use from our marketing communications toolkit. 

Today, I'm especially proud to launch our new website and WorkTheBrand identity. (In case this is news to you, our clients are responsible for the rechristening, having co-opted what was once the agency's tagline. The name stuck, as they say.)

Here's to another New Year of growing and thriving. Let us know how we may help.



To Valley Ho We Go

To Valley Ho We Go

This month, the annual Contemporary Design Group (CDG) Conference was held at the retro-chic Valley Ho resort in Scottsdale, Arizona.

Client Helen Brier of Toray Ultrasuede finds the yearly event is the best place to mix and mingle with retail partners like Boston-based Circle Furniture as well as her manufacturing customers such as Dallas-based American Leather.

While the diverse group gathers in the spirit of building business relationships and sharing best practices, there are always bits of fun thrown in. A new tradition - the business equivalent of speed dating - is a fast paced way to ensure that everyone attending gets face time and a chance to share what's new.

For Ultrasuede, that included our just christened retail sales training video, which we created in collaboration with Paper Bridge Productions of Greensboro, NC. It's an 8-minute primer on the luxurious, suede-like fabric. We designed the video to help retail sales associates explain to furniture shoppers why Ultrasuede is an ideal cover choice for upholstered furniture - and how it will additionally help them increase their ticket sales and profits.

Naturally, we threw in a few bits of fun, too.