Working Their Brand

The award for most earned media placements for a manufacturer/exhibitor client goes to Los Angeles-based Nathan Anthony Furniture.

Thanks to co-founders Tina Nicole and Khai Mai, we helped Nathan Anthony get publicity in over 25 "free" features in the trade press, blogs, trend presentations and broadcast media before, during and immediately following the October 2015 High Point Market. (The world's largest home furnishings trade show.)

Successful PR is the result of planning and preparation, dictated by editorial deadlines and content requirements.

Tina and Khai stuck to the timeline and delivered images, and then more images, of their signature - and colorful- upholstery items - properly formatted, of course.

Cheers to a team best!

High Point Market Fall 2016

October always means high times for client High Point Market (organizer of the world's largest home furnishings trade show), as well as for our exhibitor clients, including Nathan Anthony Furniture, Bolier & Co. and Decca Home.

In a fun, synergistic twist, the Market's long-running Style Spotter program helps the home furnishings brands gain exposure for their best product introductions of the season.

We were especially impressed with interior designer and blogger Arianne Bellizaire of Inspired to Style, who was a powerhouse when it came to covering the show (measuring over 11 million square feet). And Courtney Lake of Courtney Out Loud is not only a talented designer, he's ready for his 15 minutes as a stand-up comedian.

I can't remember when we've all laughed, or worked, so hard.